You Say Café
is a small, locally owned café located at the base of The Darien building in Northern Liberties, Philadelphia.
The business sought a full rebrand to better connect with its community and align its visual identity with its mission: to provide a friendly café experience where guests feel welcome to stay, work, and relax.
I began with a geometric sans-serif which friendly yet structured forms. To create a distinctive logotype, I customized the letterforms by cutting consistent negative shapes from each letter, producing a cohesive rhythm across the wordmark. The custom logotype remains modern, legible, and versatile across applications.
Creating a sense of continuity with the previous branding, I retained blue as the primary color. I paired this with a warm cream background to soften the overall visual experience. A vibrant yellow-orange accent was introduced to inject energy and contrast.
Two lockup options
