This project was created to promote special move-in packages for new residents at The Darien.

Rather than relying on a traditional still flyer, I wanted to design something more engaging to capture attention and convey the excitement of moving in.

This animated GIF series incorporates authentic textures I photographed directly from the building itself—kitchen tiles, bathroom tiles, and other surfaces I photographed directly from the building’s spaces.

The use of motion brought a playful energy to the campaign, transforming a simple leasing announcement into something memorable and dynamic. This campaign also contributed to leasing success—many new residents ultimately closed on apartments because of these packages.