In Bloom Block Party
As the Northern Liberties Farmers Market approached its one-year anniversary under new ownership, we continued the Block Party event series. With the market now established in the neighborhood, the event no longer needed to rely heavily on the full market name. Instead, the goal was to create a standalone seasonal experience that captured the feeling of renewal, energy, and momentum.The concept, In Bloom, celebrates the excitement of spring as the neighborhood and market come back to life. The visual direction is supported by a partnership with a local florist to create immersive floral installations throughout the event space.
Developing multiple invitation variations was key to maintaining consistent social presence, keeping the campaign visually fresh while building momentum and anticipation ahead of the event.
The campaign features an illustrated version of The Piazza and illustrated characters dressed in colors pulled from the same palette to create a cohesive and lively visual world.
The illustrated Piazza maintains a connection to the larger block party series, and reinforces a sense of placemaking—positioning the Piazza as a neighborhood destination where the broader community can gather, not just a residential property.
The new color palette, character elements, and seasonal theme give the event its own distinct personality, allowing each block party to feel fresh and unique while remaining rooted in place.
Post card design
