In Bloom Block Party
Brand System & Experiential Design
As the Northern Liberties Farmers Market approached its one-year anniversary under new ownership, we continued the Block Party event series. The concept, In Bloom, celebrates the excitement of spring as the neighborhood and market come back to life. The visual direction is supported by a partnership with a local florist to create immersive floral installations throughout the event space.
Developing multiple invitation variations, and other information posts showing our schedule and vendor list, was key to creating a consistent social presence, keeping the campaign visually fresh while building momentum and anticipation ahead of the event.
The campaign features an illustrated version of The Piazza and illustrated characters dressed in colors pulled from the same palette to create a cohesive and lively visual world.
Media Coverage
Philly Mag
Wooder Ice
Philly Voice
Aside from printed posters and post cards, physical collateral included tote bags featuring more illustration work, and large format signage.