1001 Penthouse Teaser Campaign
To introduce the 1001 Penthouses, I developed a cinematic teaser campaign that highlights the design process behind the residences.
I collaborated closely with the architecture/interior design teams to understand their selections and captured their material samples used when designing the penthouses.
I then conducted on-site filming to document key moments of the construction process, partnering with the content team to get high-res completed kitchen shots. I also wanted to establish location by featuring the city skyline views from the penthouse terrace.
Rather than revealing the full spaces, the teaser intentionally offers a series of curated glimpses to build anticipation and set the tone for the official launch.
Penthouse Launch Event & Art Gallery Experience
For the penthouse launch, I concepted and helped curate an art gallery experience staged within the residences, featuring work from local Philadelphia artists.
This event celebrates both the building’s design and the surrounding creative community.
I led the design and production of all event signage, creating a cohesive visual system that guided guests through the space while highlighting key architectural features and amenities.